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Hey, I'm Rachel!

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🤫 The Secret to Being Successful in Business 🤫

Hey, it's Rachel— I have a friend who is a real estate investor. He has experience flipping homes. One day, I asked him, "What does it take to be successful? Do you have to time the market just right?" He told me, "It didn't matter what the market is doing; it's all about the deal." "If you get a good deal, it doesn't matter if the economy is good or bad; you'll make money." That lesson has always stuck with me. In my (currently failing) quest for a bigger home, I come across a lot of homes...

4 days ago • 3 min read

Hey, it's Rachel— My husband and I are enjoying our 10-year anniversary this week. We decided to take this time to discuss our dreams and visions for the next 10 years of our relationship. This may sound weird, but going to business school taught me the importance of having a clear vision and goals for a business, and I've learned to apply that same kind of planning to my life. I highly recommend taking some time to reflect on what you want in your life. Here are some great questions to...

11 days ago • 3 min read

Hey, it's Rachel— If you missed it, I've been surveying you (my audience) to learn what you need and how I can help. A common theme in my survey responses is people's uncertainty about where to start (they lack the right direction and guidance on how to find/observe opportunities). So, today, I'm going to address that question. If you want to be successful in any endeavor (whether that's starting a business or achieving a big goal), I think the best place to start is by researching people who...

18 days ago • 4 min read

Hey, it's Rachel— Last week we talked about the beginning of just about anything being hard. This week, I wanted to discuss how to speed up the process and make things easier. Going back to lessons in chemistry, I want to remind you of the concept of a catalyst. What is a catalyst? In chemistry, a catalyst is a substance that changes the rate of a chemical reaction. For example, it speeds up a reaction or enables it to proceed under milder conditions. In life, this can translate into a person...

25 days ago • 2 min read

Hey, it's Rachel— Everyone is looking for things to be easy, but... Being a beginner is hard. Most things in life are simple and can be easy, but you have to put in a lot of energy upfront to get results. For example, in business, once you have a consistent client base and past customers refer you, it’s easy! But getting there is hard and takes time. You've got to invest in building relationships. With money, once you have a large pile of investments, compounding interest works its magic, and...

about 1 month ago • 3 min read

Hey, it's Rachel— So, I'm working with a client to help her market her business. She's seen success in the past, but lately, her sales have been going down 📉, and the way she marketed her business in the past isn't working as well as it used to. We've brainstormed ideas and come up with some pretty good ones. She quickly implemented one of the ideas, but between you and me, what she created wasn't her best work. I responded and shared with her some strategies she can leverage to improve her...

about 1 month ago • 3 min read

Hey, it's Rachel— Did you guys see the Iowa Women's Basketball game on Monday night? I'm not really a basketball fan, and you may not be either. But you've got to pay attention to Caitlin Clark. She's taking women's basketball by storm. Why? She's an all-time leading scorer and is regarded as one of the greatest players in college basketball history. But get this: her shooting percentage is only 47%. In other words, she misses over 50% of the shots she takes. How is she the leading scorer...

about 2 months ago • 4 min read

Hey, it's Rachel— I just got off the phone with one of my friends from college. Get this: After grad school, he started an Amazon business that sold DVDs he found at discount stores. For years, he was doing great. I admired him because he didn't have to have a traditional 9-5 job. But then the world changed, and more competition came into the market, and his Amazon business stopped being profitable. 😢 He had to go back to work. He worked at various jobs and made good money for years. He got...

about 2 months ago • 3 min read

Hey, it's Rachel— We're almost to the end of Q1! Can you believe it?! How are those New Year's resolutions coming along? 😇 If you feel like your motivation is waning, this week's newsletter is for you. I'm going to keep this section short so you can spend time reading the articles below. They're jam-packed with info on achieving big financial goals. And if you need help with your motivation, make sure you check out the Q & A section at the bottom of the email. In today's email: Idea of the...

about 2 months ago • 2 min read

Hey, it's Rachel— Control. It's something we all want more of. Have you ever wondered how much control we actually have over our behaviors, our habits, and, ultimately, our lives? Today, I want to introduce you to a concept that might just transform the way you approach this idea of control: Operant Conditioning. Operant Conditioning, a theory developed by B.F. Skinner, is a method of learning that involves rewarding and punishing behavior. It teaches us that we have the power to shape our...

2 months ago • 3 min read
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